The SSVAR is a non-profit organization based in Switzerland and is dedicated to fill the gap between the masses and professionals in the field of virtual, augmented and mixed reality industries. Its objectives are to: promote and bring these technologies into the mainstream, help technocrats, experts and Swiss inventors to realize their projects through networking, incubate startups in this area,be a think tank in the industry by publishing  virtual, augmented and mixed reality trends in the Swiss market.