By VR & AR Fair Committee
According to Grand View Research, the global virtual reality (VR) game market size is expected to reach USD 45.09 billion by 2025, with China projected to emerge as a key regional market of robust growth.
For those who want to start their VR game business in China, here are some pointers which we hope that you will find useful!
Offline VR Games Spreading Like Wild Fire
China’s fascination with VR is on the rise, and while average consumers still can’t afford top-of-the-line headsets, offline VR are cropping up to fill the gap.
According to a report of iFanr, up till early this year over 50,000 VR arcades have opened nationwide, including chain stores and small business owned by individuals. Theme park is another hot choice for consumers to enjoy VR games, as said in the latest report by HTC Vive whose data suggested that over 70% respondents showed strong interests in VR amusement rides. In the meanwhile, Internet cafes, shopping centers and cinemas are also joining this offline VR boom, equipping themselves with state-of-the-art VR devices.
But the ultimate form, as well as the inevitable future for offline VR game stores will be theme parks based entirely on VR. Whether China’s well-funded VR startups like Mili Pictures, ANTVR or theme parks magnates like Song Cheng, they are all embarking on VR theme park development!
PC & Console VR Games to Take Over VR Game Market
However, with steady technology advancement, VR games will eventually enter worldwide ordinary households with PCs and consoles as platforms.
Both Grand View and Analysys believe that PCs and consoles will lead the development of VR games for these two are the most mainstream home gaming platforms nowadays that are powerful enough to support large-scale VR games. Thinking one step ahead, leading companies like Oculus, HTC Vive, Microsoft, Sony, Tencent, etc, are already developing VR headset compatible with PC or consoles.
Mobile VR Games May Be the Dark Horse in VR Game Industry
Though lack the capacity to run highly demanding VR games, smart phones and tablets are still considered an important strategic battleground for VR game and headset developers, for mobile games are now generally making more money than PC and consoles games, as well as owning more players globally, according to BusinessInsider.
And China, with a mobile gamer population of over 465 million (data from Niko) and a mobile game market size of over RMB 100 billion (data from iResearch), is very likely to become the biggest mobile game market.
If you have made up your mind to venture into China’s VR game market, then please don’t miss out 2018 Asia VR&AR Fair & Summit (VR & AR Fair 2018) where worldwide top VR enterprises will gather!
2018 Asia VR&AR Fair & Summit (VR & AR Fair 2018)
Date: April 3rd-5th, 2018
Venue: China Import & Export Fair Complex (Area A), Guangzhou, China